how to dominate your niche
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Currently, more attorneys are seeking new clients for their respective practices than ever before. In addition, many have discovered that the legal profession has become one of the most competitive of all careers. There are many reasons why this is so. The economy never fully recovered following the economic downturn in 2007. There is an attorney glut at present, right when the Internet has brought the cost of legal information down to an all-time low. Many recent law school graduates, unable to land the lucrative position they’d imagined, have put up a shingle and a website and invested heavily in search engine optimization (SEO), hoping to attract targeted traffic that will convert into paying clients.
SEO is a specialty niche within a specialty (web design). More specific specialties have formed within SEO, as Internet marketing professionals increasingly narrow their focus to working with specific types of businesses. Some specialize in manufacturing, some in IT, some in healthcare, and some in law. Website marketers have a big bag of tricks they use to draw traffic to client sites. Among those strategies are techniques like keyword analysis, social media marketing, photographs, video, anchor text, content marketing and, especially, link building.
Every attorney in business for himself wants to know how to do high-quality link building for attorney websites. Inbound link building for law firms is like link building for any business, but with key advantages. Attorneys have a wide variety of social organizations with which they can affiliate. Done well, link building tactics for lawyer websites leads to better search engine ranking. Done poorly, and your website will end up buried beneath cyberspace.
High end link building for lawyers includes the following techniques:
There are but two caveats. Make the cyberspace rounds every week or two and make sure all your contact info, particularly your website, email, and telephone numbers, are correct. There is no faster way to generate bad press than to be perceived as unreachable or, worse, disinterested. Numbers and letters have a way of getting transposed, and it’s worth your time to make sure that people can, indeed, find you.
Second, link only to credible, ethical sites with above-board reputations. Do not associate with suspect sites, or even those that often turn out to be a mixed bag, such as Craigslist. If a site or directory has a reputation for spam, sex, or crime, avoid it at all costs. All the link building for attornies in the world will not be able to save your reputation once the gossip mills start up. In particular, be careful to not to link to sites such as those that follow.
Take time to stay abreast of what’s going on in the SEO corner of cyberspace, particularly where King Google is concerned. Some larger algorithm shifts are announced and discussed extensively, but others take a trained eye to see. Google is dedicated to a quality user experience and gets to set the rules. If you want to be successful playing on Google’s turf, you need to pay attention and comply.
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