Attorney Lead Tracking Tools

Track every Call, Form Submission, and Live Chat to earn more leads with less cost.

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One of the greatest challenges in marketing has always been attribution and traceability. Have you ever watched Mad Men? Regarding their ad campaigns, Don Draper would always ask in the board room, “Well, is their revenue up?” This was really their only measure to go by in those days. Today, Trial Law Digital has a custom lead portal where your web traffic and conversion data is under one roof so you can easily see what’s working. Better still, it integrates with Google Analytics, Google AdWords, and Google Search Console, giving you true insight into our online marketing efforts. It can even tell us which things are driving those captures — Paid/Organic Search, social media, referrals from other websites, or Direct traffic.

Decrease Acquisition Cost

Equipped with the ability to see what clicks, ad groups, campaigns, and keywords result in revenue for your clients means your agency can optimize for what matters most – New Business.  Optimizing your advertising with our attorney lead tracking tools lets you concentrate your marketing budget on what works for your firm, resulting in lower costs per client signed to your law firm.


Integrates with:

Track every Call, Form Submission, and Live Chat to earn more leads with less cost. Measure your leads.

Each website visitor who starts a chat is offered the “Fast Dial” phone connection at the end of the chat.  Website chat increases trust with website visitors making visitors who engage in chat more willing be connect with the firm once a chat is complete.

Chat provides the lowest barrier for website visitors to engage.  The chat appellate appears on the page they’re currently viewing and starts with an engaging “intro message” design to elicit a response based on what page the visitor is viewing.

Just like the majority of smart phone users – desktop users are more comfortable typing than calling.  Website users are increasingly engaging with websites via chat as opposed to picking up the phone and asking questions verbally.

Website visitors are tired of forms. Each year less and less people fill out website forms as they’re hesitant to get spam.  Chat does not bring that same hesitancy and is quickly becoming the standard way website visitors convert into leads.

Call Tracking

Knowing what advertising results in calls and form submissions allows you to better allocate your advertising budget.  Eliminate ad spend that doesn’t result in calls and focus your advertising dollars on campaigns that drive leads.

If you can’t measure it – you can’t manage it.  Accurately measure Cost Per Lead and Cost Per Call for better advertising management.

Phone calls are the life blood for every growing business or law firm.  With Juvo Leads Call Tracking you view and manage your monthly call volume.

See all your inbound leads in one central lead dashboard.  Knowing where calls and form submissions came from means allocating budgets and efforts according to what works best.

80% of calls and form submissions come from 20% of your websites pages.  Seeing what pages drive calls and form submissions means you can add similar pages to drive even more calls.

Google Ads, Facebook Ads, or SEO – which of your advertising efforts are resulting in Positive ROI and which campaigns are wasting valuable ad spend.  With your new call reports you can competently manage inbound call volume.

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