how to dominate your niche
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What's better than one? How about 3?!
One of the first things our law firm clients ask is:
“What’s the difference between SEO and PPC?”
SEO places your WordPress website here:
Pay-per-click marketing is like a fast pass. Your search listing looks nearly identical to the one in organic search (non-paid) results, but it places your website at the top of the page. Google places your ads here:
Every law firm wants to win that coveted spot at the top of Google search results. But search engine optimization requires a lot of work and even more patience as you wait for Google to take notice of your website and slowly but surely move it through the rankings.
“Businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads.”
That’s not all. By running an effective Google Ads campaign, you can increase the overall value of your organic search listings. Google says that businesses, on average, will get 5 clicks on their organic search results for every 1 click their Google ads receive.
As you can imagine, you have to be careful about how you set up PPC marketing campaigns.
The front row seat in Google search might gain you a lot of attention and clicks, but if your website isn’t displayed to the right people, this could quickly become a costly investment.
When it comes to Google Ads Management, this means spending time configuring campaigns, designing ads, monitoring results, and more. Do you have time for that? Probably not. Which is why you might be thinking it would be best to let Google set up your AdWords account for you.
There’s one major problem with that: Google can’t be trusted to handle this for you. That’s why we’re presenting you with a more profitable alternative.
In addition to specializing in organic search marketing, social media marketing, and content marketing for law firms, we are happy to serve as our clients’ trusted Google Ads expert and manager.
When you entrust your PPC marketing to us, we handle it all, from start-to-finish:
We research everything: your law firm, areas of specialty, geographic region, as well as your target client. If your ads don’t effectively communicate your message, your campaigns will quickly fizzle out.
In order to maximize your investment, we develop your unique selling proposition and use it to position your ad campaign in front of the right audience.
We handle the creation of your Google AdWords account, the design of your PPC ads, as well as the setup of your campaigns. If your landing page needs some adjustments, we manage that, too.
Once you’ve reviewed and approved your ads, targeting specifications, bidding strategy, and campaign details, we launch.
To maximize ad spend, we actively monitor and reconfigure your ads in real time.
Once we have insights on how your campaign performed, we use that data to test other messages, targeting, and timing to find your sweet spot.
You deserve to know where your marketing spend is going and, so, we provide regular reports on your campaign outcomes.
There are so many reasons to run Google Ads for your law firm and, further, allow us to manage them for you.
For starters, we understand the legal landscape and are experts in shaping pay-per-click campaigns that get law firms big results. We also manage your Google Ads campaigns from start to finish, freeing you to focus on your law firm while we drive more business over to it.
Oh, and did we mention that’s we’re a Google Partner Agency?
PPC is not a long-term marketing or lead generation solution, but it’s an effective way to gain visibility in search and drum up new business in a matter of days instead of months. If you’re ready to start seeing results in search engine marketing (SEM).
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the ebook 3-pack
dominate maps, organic seo & facebook ads
