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One of the keys to success in social media marketing is to find the right platform to connect with an audience. For law firms, that platform is Facebook.
Although organic (non-paid) reach on Facebook is still possible, the chances of showing up in prospective clients’ news feeds are growing slimmer thanks to Facebook’s ever-changing algorithm.
As Brian Boland, the lead for Facebook Ads Product Marketing, explained:
“[C]ompetition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed.”
In other words, Facebook wants businesses like yours to pay for that exposure.
But Facebook ads aren’t all bad. In fact, there’s a lot to be gained if you know how to set up, manage, and optimize Facebook advertising for lawyers.
The question then becomes: How will you do this?
There are a variety of ways law firms can use Facebook Ads, from promoting a newsworthy blog post to announcing an upcoming webinar.
Keep in mind, though, that Facebook Ads cost money, and cost-per-clicks (CPC’s) have been steadily rising. Poorly managed ad campaigns invariably cost more more money over time.
If your law firm has decided to go the DIY route, be prepared to dedicate time to it on a regular basis. You can find other tips on how to effectively manage your own Facebook ad campaigns here.
Now, consider what happens to your law firm’s Facebook ad campaigns with Trial Law Digital:
All we need is some basic information. Who are you and what is your goal? If you have custom visual content you want to include in your ads, we’ll ask for that too. We’ll then design eye-catching and highly relevant Facebook ads that are guaranteed to get the attention of prospective clients—and in no time at all.
Once we understand what your clients’ legal woes are, we will be able to craft laser-targeted posts that reach them based on Facebook’s tracking of demographics, interests, behaviors, and more.
We watch your ad campaigns very carefully. If something isn’t working, we won’t waste your money on it. We want to target your audience at the right place and the right time.
As we run more campaigns, we learn more about what works and what doesn’t with your target audience. This allows us to use advanced optimization practices like split testing and predictive spending more effectively.
There’s no reason you should have to make heads or tails from a Facebook Ads report on your own. Let us spell it out in terms that make sense for your business and share valuable insights that we learned over the course of your campaigns.
We’ll then use this data to maximize returns on your investment in the future.
Look, we get it. You’re hesitant to pay for attorney lead generation companies to manage your ads because, well, you’re already having to pay for the ads.
But the time it will take to do this on your own will cost more than it would to have an agency like Trial Law Digital handle it for you. There’s also no guarantee that your DIY efforts will produce the kinds of results you deserve to get from Facebook ads.
If you’d like to learn more about how Trial Law Digital can help your firm maximize your return on Facebook ads.
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