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Law Firm Facebook Ads to Inspire Your Own Paid Marketing Strategy

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by carlton smith in Blog
November 24, 2018
an example of a well-done facebook ad for law firms

What began as a means for connecting college students to one another, and later became a way to stay in touch with friends, family, and colleagues, Facebook is now a key element in a business’s marketing strategy. And that includes law firms.

There’s much that can be said about the viability of Facebook as a social media marketing platform for lawyers. There’s even more to say about how law firms have to be prepared to put time and money into it in order for it to work in their favor.

Now, you’re no stranger to the idea of using Facebook ads to connect with prospective clients. You know why they must be part of your marketing strategy and you even know how to use Facebook ads effectively.

Today, we want to show you some real-life examples of law firms that are using Facebook ads to connect with new clients. Each of them plays to their unique strengths and should serve as inspiration as you work on writing and designing your own.

 

11 Examples of Law Firm Facebook Ads to Inspire Your Own

As Facebook says:

facebook audience size 1.6 billion people are connected to businesses

Be it Facebook, Instagram, or Messenger, placing your ads in front of prospective clients at the right time and in the right format could drive a significant amount of new business to your law firm.

But, first, you must have ads that grab attention in a meaningful way. This may mean:

  • Promoting your law firm’s website and services in a relatable manner.
  • Promoting a blog post that’s informative and valuable to your prospective clients.
  • Sharing of recent news that strikes at the emotional core of clients and why they’d seek out your legal services in the first place.
  • Offering free consultation services.
  • And more.

Here are some inspiring examples from around Facebook that we’re particularly fond of (and why):

Arnold & Itkin

Arnold & Itkin is a Houston-based law firm that represents personal injury cases. As such, they promote related messages in their Facebook ads:

facebook ads examples for attorneys

At first glance, this may seem totally self-promotional. However, the post itself discusses a specific type of injury and one that’s relevant to those living in the Gulf regions, too.

facebook ads promo video example facebook ads for law firms

Video does extremely well on Facebook, so it’s a smart move on Arnold & Itkin’s part to include a playable video right within a sponsored post. Video is much easier and quicker to consume, so this helps appeal to prospects who might not take time to read the message.

facebook ads post promotion

One other example from Anold & Itkin that’s particularly rave-worthy is this blog post promotion. There’s a brief description of the accident paired with an eye-catching image and clearly written headline. It’s bound to get lots of attention.

 

Cellino & Barnes

Cellino & Barnes is a personal injury law firm based out of New York state. While this particular sponsored post is generic in nature, it has two things going for it:

attorney free consultation offer via facebook ads

Unique imagery sets an otherwise unforgettable ad apart from anything else in a targeted user’s news feed. Pair that with the free consultation offer, and they’ve given them something worth clicking on.

 

Cordell & Cordell

Cordell & Cordell is a domestic litigation firm for men. That highly targeted specialty, in and of itself, gives their marketing strategy an edge. But the ads they share with their prospective male audience are quite unique too:

facebook video ad example facebook for lawyers

We have another great example here of video used in Facebook ads. However, take a closer look at the message and link. They’re not promoting a client testimonial or blatantly trying to sell their legal services. This ad promotes an upcoming webinar.

how to do facebook ads for attorneys

This ad makes it a little more obvious that a webinar is being promoted. But check out the title beside the webinar details: “The 10 Stupidest Mistakes Men Make When Facing Divorce (and How to Avoid Them)”. If that’s not a killer hook, I don’t know what is.

 

Greenberg & Bederman, LLC

Greenberg & Bederman, LLC is a law firm that focuses on personal injury cases. A number of their specialties revolve around harm caused by the medical or pharmaceutical industries, and they’re using Facebook ads to get the message out:

an example of a promoted post on facebook for a law firm

This is a good example of how to offer value without going straight to the sell. The image isn’t necessarily pretty to look at, but it does get the message across:

DANGER.

Here’s another example of how this law firm uses a sense of risk and urgency to pique curiosity and draw attention to their ads:

how attorneys should do promoted posts using facebook ads

Hare, Wynn, Newell & Newton

The personal injury law firm of Hare, Wynn, Newell & Newton boasts the claim that they “are committed to helping individuals from every walk of life stand up for their rights and fight for the justice they deserve.”

Being a law firm with a wide range of specialties falling under personal injury, you might think they’d go the boring route and just promote their page… which they did:

blog promotion for a lay firm website via facebook ads

But take a closer look at that message. They’re not just asking for meaningless Likes to drive up the number of followers on Facebook. They promise safety tips in return.

They’ve also run ads that promote a specialty, but do so by promoting a blog post on the site, which gives this particular message more value:

facebook ad examples for personal injury lawyers

What makes their Facebook advertising efforts even more special is that they aren’t just zeroing in on their areas of specialty. They’ve used ads like this one to reach a particular kind of client:

this is a screenshot of a targeted facebook ad a law firm might use to get more clients

Because this kind of legal case is so specific, it’s much easier for the firm to target ads to artists, writers, developers, musicians, and others who have had their work stolen.

 

Wrap-Up

With a little bit of creativity, a well-chosen image or video, and a value-driven message, your Facebook ad campaigns can be a highly effective way to gain more clients. But it does take some work and research to get this formula right, which is why you should work with a Facebook Ads professional (like me) who can handle it all for you and ensure you maximize results from this investment.

Get in touch with Trial Law Digital today and let us know what we can do for you.

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