Google Local Service Ads — The Next Big SEM Opportunity for Law Firms?
Advertising is a key component for law firms. With so many firms fighting for clients, it’s harder than ever to stick out amongst the competition. When was the last time you checked to see how much your firm was spending on advertising? You may be spending more than you realize. Legal advertising is a billion-dollar […]
Benefits of Geo-fencing for Law Firms
As an attorney, you have a wide variety of ways to market yourself and reach your intended audience. Geo-fence marketing for law firms allows lawyers to target their marketing based on a specific location. Imagine this; if you are a personal injury lawyer, you would be able to target hospitals, outpatient facilities, and even high […]
Meet Your New Secret Weapon: Google Maps SEO
When it comes to marketing with Google, you may be asking yourself, “How can potential clients Google my business for law firms?” Getting your law firm’s website to the top of Google search results for relevant keywords can be a noble attempt, and paying for ads in Google may get you one step closer to […]
Do’s and Don’ts of Instagram Marketing for Lawyers
With two billion monthly active users, Instagram is currently the third most popular social media platform behind Facebook and YouTube. Nearly two out of three adults aged 18-29 (one of the most valuable demographics for advertising to target) use Instagram routinely. When it comes to marketing your law firm, you’re likely aware of the power […]
6 Things to Look at When Reviewing WordPress Theme Quality
When building a website with WordPress, there are two kinds of tools you need to know about: the WordPress plugin and the WordPress theme. WordPress plugins are what enable you to add advanced features and functionality you’d otherwise have to code into the website. The WordPress theme, on the other hand, is what allows you […]
Are Paid Legal Directories Worth It for Law Firms?
If you own a law firm or work as an attorney, you’ve probably looked into the many ways to improve your search engine rankings to bring in clients. One excellent way to improve your likelihood of bringing in clients is to join a legal directory. But what is a legal directory? How can one join […]
How Law Firms Can Implement SEO Effectively in 2019
Search engine optimization (SEO) is one of the best digital marketing tactics that you could integrate into your overall marketing strategy, seeing as it helps to promote traffic, conversion, and sales. Plus, it can help to build a sense of authority for your brand, which will allow future marketing strategies to be much more streamlined. […]
How Great Law Firms Market Successfully
Marketing your law firm in this competitive market can be tough. Some of the most expensive keywords on Google AdWords are law-related. Successful law firms have a few methods they use to gain more clients. Effective marketing means making your company visible for potential clients that are out there searching for your services. If you […]
Why (and How) Your Law Firm Should Use Website Pop-ups
For a while there, it seemed as though every website was using pop-ups just for the sake of jumping onboard the trend. Now that the furor has died down, we’ve had a chance to learn about how website pop-ups best contribute to the user experience. With fewer websites utilizing pop-up messaging, this is a great […]
Bad Reviews Are Bad for Business: What Will You Do with Them?
Online reviews are a crucial part of marketing for your law firm. They enable clients to provide a recommendation of your services while also providing others with insights into your process. It’s a great way to drum up business for your firm. But, as you’re well aware, not every client is going to walk away […]
8 Best Online Review Tools for Law Firms
There are a number of reasons why online reviews are crucial for law firms. In addition to reviews helping you quickly and effortlessly bolster your reputation online, they improve prospective clients’ ability to choose a law firm that will serve their needs best. It might seem as though there isn’t much work to do in […]
Law Firm Facebook Ads to Inspire Your Own Paid Marketing Strategy
What began as a means for connecting college students to one another, and later became a way to stay in touch with friends, family, and colleagues, Facebook is now a key element in a business’s marketing strategy. And that includes law firms. There’s much that can be said about the viability of Facebook as a […]