Why You Shouldn’t Worry About the End Results in Marketing

As a lawyer, what would you say is your primary focus in the day to day? Do you look back on the previous failures of old cases and wonder what you could’ve done differently? Do you look ahead at your current cases and think, “I’ve been on a good streak here. We’ll...

Challenges and Solutions for Law Firm Websites

Law firms face new challenges marketing their organizations. Online competition is fierce, suggesting lawyers need to consider going beyond the basics to garner a greater share of the potential client pool in their area. But, what steps really need to be taken in...

Why Facebook Ads Should Be a Part of Your Firm’s Strategy

By the end of 2016, there were 1.23 billion active users on Facebook every day. Needless to say, Facebook is a great social media platform for lawyers [link to “Think Facebook is Not a Good Fit for Lawyers? Think Again”]. If you’ve taken steps to create a page for...