Law firms face new challenges marketing their organizations. Online competition is fierce, suggesting lawyers need to consider going beyond the basics to garner a greater share of the potential client pool in their area. But, what steps really need to be taken in order to attract prospective clients with a law firm’s website?

We Define Your Goals

Website advertising is, in many ways, no different than any other form of advertising. Before spending a great deal of money on a website that doesn’t deliver the desired results, start with the basics. A preliminary step many organizations disregard is developing goals and determining what steps are necessary to achieve those goals. Search engine optimization (SEO) experts routinely agree law firms, like other businesses, need to determine what their short- and long-term goals are before spending money on a website.

We Understand the Unique Problems Facing Law Firms

SEO professionals don’t all have the expertise to develop and maintain websites for law firms. While generic designs are commonly used by some law firms, every category of business has unique characteristics setting it apart from other types of businesses. That’s why law firms need an ally who understands the nuances of lawyers’ websites and what types of design features are likely to provide the return on investment expected.